self-ˈmailing, a. U.S.
[self- 1 f.]
Designating postal matter that may be folded or otherwise secured, and sent by post without enclosure in an envelope. Also self-ˈmailer.
| 1950 Webster Add., Self-mailer, -mailing. 1963 Publishers' Weekly 2 Sept. 28/1 Two types of mailing pieces have been prepared for the book trade: a self-mailer and a statement enclosure. For the self-mailer, which is a full-color, four-piece unit, the print order is 650,000. |