advertorial Chiefly U.S.
(ædvəˈtɔərɪəl)
[f. advertisement + editorial n.]
An advertisement written in the form of an editorial, which purportedly provides objective information about a commercial or industrial subject.
| 1961 in Webster. 1968 Heidelberg News Sept. 3/3 There has been talk lately about ‘advertorials’, wrapping up an advertisement to look like an editorial. 1972 Harvard Law Rev. Jan. 692 ‘Advertorials’, unlike responses required by the fairness doctrine, do allow the public both control and initiative, and therefore must be accommodated by the licensees. 1981 Jrnl. Communication XXXI. 79 Among the most political of the ads are advertorials, in which explicit policy positions are taken. Ibid. (caption), Example of an advertorial ad for Mobil Oil Corporation. |