rebadge, v. Chiefly Business.
Brit. /ˌriːˈbadʒ/, U.S. /riˈbædʒ/
[‹ re- prefix + badge v.1 Compare earlier rebadged adj., rebadging n.]
trans. To assign a new or different badge, name, etc.; (in later use) spec. to market (a car or other product, esp. one bought from another manufacturer) under a new name; to relaunch with a new logo or name. Cf. rebrand v. 2.
| 1954 Manch. Guardian 23 July 4/5 The men in 264 Scottish Beach Landing Brigade, T.A., who have been rebadged after their National Service. 1982 Financial Times (Nexis) 8 July iii. 1 Now Nissan has the opportunity to rebadge them with either its own name or even use the Datsun label better-known by European buyers. 1993 Camcorder User Mar. 11/4 German manufacturer Universum introduced a similar twin deck last summer, which led to speculation that Amstrad might re-badge the product and sell it in the UK. 1997 1998 Car Preview 58/1 With the Navigator, Lincoln has boldly followed in the footsteps of just about every other manufacturer by rebadging a common SUV and calling it a luxury vehicle. 1999 J. Preece Good Beer Guide 233/1 The house ale is Hancock's HB rebadged. |