sanpro, n. Advertising jargon.
(ˈsænprəʊ)
[Shortened f. sanitary protection.]
= sanitary protection s.v. *sanitary a. 3.
| 1985 Observer 14 Apr. 43/3 ‘Sanpro’ is advertisese for sanitary protection (the euphemisms start from the top in this industry). 1987 Cosmopolitan Sept. 154 Recently the IBA authorised a trial re-introduction of TV advertisements for Sanitary Protection, or sanpro as it is termed in the neatly packaged world of PR. 1988 Grocery Update June 3/2 Haircare, sanpro, dental, cosmetics, baby and OTC medication come under the spotlight in each issue. 1989 Marketing 25 May 9/2 Delaney feels that reticence about advertising sanpro and condoms is often the result of ‘hypocrisy and squeamishness’. |