ˈsponsored, ppl. a.
[f. sponsor v. + -ed1.]
1. Financially supported or promoted; freq. of radio or television programmes, etc., having (a portion of) their expenses paid by a commercial interest in return for granting advertising space or rights.
| 1931 F. A. Arnold Fourth Dimension 31 Sponsored programs are those that are prepared for advertisers or organizations that pay for their time on the air and also pay for the program that is broadcast. 1932 B.B.C. Yearbk. 1933 35 The danger to Press interests that would be involved in changing over from public-service to sponsored broadcasting. 1953 O. Lancaster in Daily Express 28 Nov. 1/4 (caption) Will sponsored TV help Miss Cheesecake in her career? 1973 Ann. Rep. Curators Bodl. Libr. 1971–2 54 The OSTI-sponsored experiment with MARC tapes was completed in 1971. |
2. Of a fund-raising activity (orig. a walk), usu. organized on behalf of a charity, in which each participant obtains pledges from sponsors to donate a certain sum for each unit completed.
| [1966 Oxfam News Apr. 1/4 There were Oxfam-sponsored walkers..in the..annual Margate to Maidstone 50-mile walk. Sponsors paid 3d. for each completed mile.] 1967 Ibid. Jan. 2/3 Teenage support for Oxfam increased... The ‘sponsored walk’ caught on. 1970 Times 11 May 10/4 (caption) People taking part in a sponsored walk along the Grand Union Canal..to raise funds for the British Council for Rehabilitation of the Disabled. 1973 [see slim-in]. 1977 R.A.F. News 11–24 May 8/4 Flt Lt O'Doherty..organised a sponsored team ride from Lands End to John O'Groats. |