logotype
(ˈlɒgətaɪp)
[f. Gr. λόγο-ς word + type.]
1. Printing. a. A type containing a word, or two or more letters, cast in one piece.
| a 1816 Earl Stanhope in Hansard Typographia (1825) 477, I have deemed it advisable to contrive a new pair of composing cases..introducing a new set of double letters [these were on, of, to, re, an, th, in, se; they were not printed as ligatures], which I denominate logotypes; and rejecting altogether the double letters ff, fi, {fllig}, {ffilig}, {ffllig}, {stlig}, {ctlig}, formerly occupying room in the cases, but used so seldom that [etc.]. 1880 Printing Times 15 Feb. 41/2 The use of logotypes does rather enhance than lower the cost of printing. 1892 Pall Mall G. 22 Jan. 3/2 Are the Corean letters or logotypes as numerous as the Chinese? |
b. Comb.
| 1824 J. Johnson Typogr. II. vi. 107 The logotype system was once attempted at the Times office, but soon abandoned. 1896 H. Hart in Collect. Ser. iii. (O.H.S.) 407 The Times newspaper was started in order to..show that logotype-printing was the only proper way to print! |
2. = logogram 2 c.
| 1957 Archit. Rev. CXXII. 421 These air outlet grills carry the company's loggotype [sic] (the three letters IBM which are the company's ‘signature’) in the form of magnetic plate, the position of which can be adjusted. 1968 Heidelberg News (Heidelberg Printing Machinery Co.) Sept. 2/2 It could concentrate its resources, as some printers have already done, on creating house styles, designing company logotypes, [etc.]. 1970 Railway World Apr. 166 A tatty sign affixed to the inside of the station windows (latterly in magnificent British Rail characterless logotype). 1970 Sat. Rev. (U.S.) 12 Sept. 94/1 The familiar Life logotype appears in the upper left corner. 1974 Globe & Mail (Toronto) 8 Feb. 12/5 The symbol was designed by Burton Kramer and Allan Fleming, authors of a number of other visual identikits including Canadian National Railways' CN logotype. |
Hence ˈlogotypy = logography 1.
| 1824 Watts Bibliotheca, Index Subjects, Logography, or Logotypy, the art of uniting several characters into a single type. |