rebadging, n. Chiefly Business.
Brit. /ˌriːˈbadʒɪŋ/, U.S. /riˈbædʒɪŋ/
[‹ re- prefix + badging n.1 Compare later rebadge v., and earlier rebadged adj.]
The provision of a new or different badge, name, etc.; (in later use) spec. the marketing of a car or other product under a new name. Cf. rebadge v.
| 1950 Manch. Guardian 10 Jan. 6/1 There will probably be a great deal of ‘rebadging’ and cross-posting, and all this will have to be explained to present and future Territorials. 1984 Business Rev. Weekly 2 June 13/1 The image factor is a large obstacle to rebadging, particularly in trying to rebadge a Japanese car for sale by an American maker. 2000 Daily Tel. 26 May 4/7 He claimed it amounted to no more than a ‘re-badging’ of earlier Tory plans. |