admass
(ˈædmæs)
Also ad-mass.
[f. ad advertisement + mass n.2]
(See quot. 1955.) That section of the community which is easily influenced by mass methods of publicity and entertainment; also applied to the advertising, etc., processes or agents themselves.
| 1955 J. B. Priestley & J. Hawkes Journey down Rainbow iii. 51 Admass. This is my name for the whole system of an increasing productivity, plus inflation, plus a rising standard of material living, plus high-pressure advertising and salesmanship, plus mass communications, plus cultural democracy and the creation of the mass mind, the mass man. 1957 Times Lit. Suppl. 4 Oct. 593/2 The broadening cultural pattern in the age of ad-mass. 1957 Listener 10 Oct. 583/2 Ordinary, intelligent people..who do not wish to be caught up in the Admass culture, yet whose education has not provided them with a complete means to resist it. 1959 N. Marsh Singing in Shrouds v. 97 The entire Commercial TV admass. |