woopie, n. slang (orig. N. Amer.).
(ˈwuːpɪ, ˈwʊpɪ)
Also woopy.
[Acronym f. the initial letters of well-off old(er) person + -ie, after yuppie n.]
A well-off older person; a jocular term (esp. in marketing) for a member of a socio-economic group comprising affluent retired people who pursue an active lifestyle. Freq. in pl.
| 1986 Maclean's 6 Jan. 55/2 A generation of aging consumers..can look forward to new labels. David Currah..calls them well-off older people—or ‘woopies’ for short. 1988 Daily Tel. 23 Apr. 1/2 Mrs Edwina Currie..claimed that many pensioners were well-off... ‘We are in the age of the {oqq}woopy{cqq}—the well-off old person—and it is about time we all recognised that fact, planned for our own future and helped them to enjoy theirs,’ she said. 1988 Courier-Mail (Brisbane) 16 July 9/1 If you didn't quite fit the tag of Yuppie, Dinkie or Woopie, there's another label to try on for size—Pippie. 1989 Property Weekly 22 June 1 (heading) Woopies will stimulate demand into the 1990s says Connell. |