▪ I. advertising, vbl. n.
(ˌædvəˈtaɪzɪŋ, ˈædv-)
[f. advertise + -ing1.]
† 1. Warning, notification, information. Obs.
| 1530 Palsgr., Advertysing, advertence (Fr.). 1549 Compl. Scotl. xiii. 111 The counsel of ingland gettis..haisty aduertessing of the priuitate that is amang the lordis of scotland. |
2. A bringing into notice; spec. by paid announcement in a printed journal, by prominent display of placards, etc.
| 1762 Goldsmith Nash 13 By self-advertizing, attract the attention of the day. 1810 Crabbe Borough vii. 118 Should the advertising cash be spent, Ere yet the town has due attention lent, Then bursts the bubble. 1816 Jane Austen Emma II. xvii. 324 There are advertising offices, and..by applying to them I should have no doubt of very soon meeting with something that would do. 1832 F. Trollope Dom. Manners Amer. I. iv. 49 We went to the office of an advertising agent. 1843 Edin. Rev. Feb. 2 The advertising system. 1850 Hunt's Merch. Mag. XXIII. 580 Mr. V. B. Palmer keeps what he terms the ‘American Newspaper Advertising Agency’. 1863 Chicago Post 29 Sept. (D.A.), Last night the Varieties bloomed forth a set of magnificent new scenes and a beautiful advertising curtain. 1882 Daily News 4 May 1/2 The vendors undertake to defray all the expenses of..printing, advertising, legal charges. a 1884 Mod. ‘There is one way of obtaining business—publicity, one way of obtaining publicity—advertising.’ 1913 Maclean's Mag. May 135/1 We live in the Advertising Age. 1936 Discovery Mar. 85/1 Advertising agencies are supplied with source material for advertisements of plant products. 1962 Rep. Comm. Broadc. 1960 82 The [Independent Television] Authority told us that they were moving towards a reform of advertising magazines rather than to their disappearance. |
Add: [2.] Also attrib., as advertising agency, advertising campaign, etc.
| 1951 Oxf. Jun. Encycl. VIII. 7/1 The agent who is asked to conduct an advertising campaign must first be told for what market..the goods to be advertised are intended. 1984 D. E. Schultz (title) Strategic advertising campaigns. |
▪ II. advertising, ppl. a.
(ˌædvəˈtaɪzɪŋ, ˈædv-)
[f. as prec. + -ing2.]
† 1. Adverting, attending, attentive. Obs.
| 1603 Shakes. Meas. for M. v. i. 387, I was then Aduertysing, and holy to your businesse. |
2. Issuing advertisements; giving public notice.
| 1779 W. A. Smyth (title) The Publican's Guide..by which every retailer will be enabled to..sell on terms equal to..the generality of advertising merchants. 1807 Crabbe Newspaper 320 When lo! the advertising tribe succeed. 1882 Daily Tel. 6 Sept. 4/6 As a convenience to the Advertising Public, it has been thought desirable, etc. |