† ˈfloramour Obs.
Forms: 6–7 flo(u)ramor(e, flor(e)amour, flower amo(u)r, ? florimer.
[a. OF. *flor amour (in Cotgr. fleur d'amour) lit. ‘flower of love’. Cf. Ger. floramor (16th c.).
The suggestion that amour is a perversion of amaranthus seems not impossible, but is not supported by evidence.]
A name given to various cultivated species of Amaranthus.
| 1548 Turner Names of Herbes (1881) 11 The other kynde [of Amarantus] is called here in Englande..flouramore. 1597 Gerarde Herbal ii. xl. 255 In English flower Gentle, purple Veluet flower, Floramor. 1611 Cotgr., Fleur d'amour, flower-gentle, flower-amour. 1665–76 Ray Flora 178 The great Floramour hath a thick and tall crested stalk, with many reddish large green leaves. |
¶ Misused for: Love of flowers.
| 1873 L. Wallace Fair God i. iv. 18 Ministering to the voluptuous floramour of the locality. |