▪ I. promoting, vbl. n.
(prəʊˈməʊtɪŋ)
[f. promote v. + -ing1.]
The action of the verb promote.
1. Advancement, furtherance, helping forward; the ‘getting up’ of joint-stock financial companies.
| 1485 Rolls of Parlt. VI. 276/1 The..preferring of..Justice and promoteinge and rewardeinge Vertue. 1529 Rastell Pastyme, Hist. Pap. (1811) 54 [He was accursed] for promotynge of benefices by symony. 1648 Milton Observ. Art. Peace Wks. 1851 IV. 560 To give the first promoting..to his own tyrannical designs in England. 1771 Luckombe Hist. Print. 41 For the promoting of their pious designs. 1890 Pall Mall G. 3 July 2/2 Company-promoting has become a business. |
† 2. The action of a promoter (sense 3); accusing, denouncing. Obs.
| 1581 Savile Tacitus' Hist. ii. x. (1591) 58 Annius Faustus..condemned of promoting. |
3. Chem. The action of promote v. 2 c.
| 1936 R. H. Griffith Mechanism of Contact Catalysis iii. 82 The most useful oxides, to give the promoting effect with ion-oxide catalysts, were of the unreducible type, and would give spinels of the same cubic symmetry as Fe3O4. 1947 Jrnl. Polymer Sci. II. 42 Aliphatic mercaptans in the buradiene-styrene recipe with persulfate as catalyst exert a strong promoting effect upon the copolymerization. |
▪ II. proˈmoting, ppl. a.
[f. as prec. + -ing2.]
That promotes, in various senses.
† 1. That lays an information; that is a promoter or informer. Obs.
| 1596 Harington Apol. Ajax Aa vj b, Least some hungrie promoting fellowes should beg it as a concealement. 1604 Drayton Owl 547 Steps in this false spy, this promoting wretch, Closely betrays him that he gives to each. 1623 Sanderson Serm. (1657) 121 Informing, and promoting, and pettifogging make-bates. |
2. a. That furthers, assists, or fosters. Chiefly in Comb., as company-promoting, health-promoting.
| 1871 ‘M. Legrand’ Cambr. Freshm. 250 Hunting the Drag..is so innocent, so health-promoting, and in every way so praiseworthy an amusement. 1904 Westm. Gaz. 1 Feb. 2/2 Colossal company-promoting swindlers. |
b. Med. That causes tumour promotion (promotion 2 d).
| 1944 Jrnl. Exper. Med. LXXX. 101 (heading) The initiating and promoting elements in tumor production. 1966 Lancet 31 Dec. 1457/2 Nevertheless, should such initiated skin be subsequently treated with a promoting agent (not itself carcinogenic), the train of events leading to cancer is again accelerated so that a visible tumour appears at the initiated site. 1970 Cancer Res. XXX. 312/1 It is generally agreed that promoting agents cause epidermal hyperplasia.., but not all hyperplastic agents have been shown to be promoters. 1976 [see promotion 2 d]. |