どっちも meaning: both vs either A customer in a store is hesitating which of the two items to buy. A shop assistant or a friend encourages him:. Could this mean "You should buy both"? Could this mean "You should buy either"? To clearly say "You should buy either", how should this be reworded? Thanks!

If the customer's friend were to encourage him to buy both using the word , it would be

>

does not mean either. For that you need to use . In this situation, the sentence would be something like

>

(As an aside, no store clerk I have ever met would say such a thing. And I don't mean because of the casualness of . I don't think that kind of presumptuousness would go over well. But who knows? Times are changing. Maybe some guy in Harajuku would say something like that.)