every winter grannies all over the world give their grandchildren warm beautiful sweaters like this Gladys is a good example of the measures some charities have taken to think outside the box when it comes to driving awareness to their cause we want people to have called us and reserved a granny they can reserve it a special granny whichever kind of granny they want and they will call the person who's made a reservation and remind them remember februari 7th national sweater day please turn down the heat and put on that lovely sweater that your granny made for you and keep warm that way Gladys and a host of other grandmother's have been a key symbol for World Wildlife fund's national sweater day campaign presented by loblaw companies limited previously the grandmothers appeared in a hit online video where they hosted a call center to encourage others to turn down the thermostat and put on their coziest pullovers that's why we've got dozens of granny standing by to call you up and remind with grandmother's representing the natural inclination to save money and energy WWF has made them the focus of its national sweater day campaign to raise awareness about energy conservation WWF Canada's Josh Loughran says national sweater day helps demonstrate how important it is for Canadians to take action on climate change energy efficiency is one of the critical tools we have in fighting climate change along with the shift from fossil fuels to renewable energy if we want to enjoy the standard living that we have and economic growth then at 2050 the year 2050 energy use has to be fifteen percent lower than it was in 2005 along with the switch from fossil fuels to renewable energy national sweater day is a reminder of the value of energy and how easy it can be to reduce our use we all have a role to play in reducing our carbon footprint and to use energy wisely and not wastefully we weren't used to having to have the luxury of just putting that little switch higher or lower you know after that's how it was it was it was much more difficult so so we really didn't mind putting on sweaters we knew how to do it it was good every single person could go on that one day Febreze seventh turn down the heat two degrees and put on a beautiful sweater and enjoy the day and then they'll remember national sweat a day helps them remember to learn more please visit sweater day.com