The icebreaker Yamal) has been traveling to the North Pole since 1994, including tourist trips.
The photographer Marketa Jirouskova took such a trip to the North Pole.
The official caption of the photo is "Sign indicating North Pole for tourists, amongst melting ice, Arctic Ocean "
other related images are before sticking the sign on the spot and a different view of after
The only question is how much the icebreaker disturbed the ice in the photo.
For timewise comparison, this is an August 1958 video of waterskiing at the North Pole, when the USS Skate submarine surfaced in open water next to a scientific research group there: <