The reason is that the integral $$\int_{c-i\infty}^{c+i\infty}\frac{x^s}{s(s+1)}\,ds$$ vanishes when $x<1$. To prove that, consider the contour:
. Elementary estimates shows that the integral over the arc tends to zero as $R\to\infty$, so Cauchy's theorem implies that the above integral is zero since the function has no poles inside the contour.