Consider your ring $A = R[x]/(f)$, inside of which sits the subring $B = \\{ r + (f) : r \in R \\}$. Consider the new set $$ C = (A \setminus B) \uplus R $$ (that's a disjoint union). Turn $C$ into a ring, by defining operations as in $A$, except that when you have to add or multiply an element $d \in A \setminus B$ with an element $r \in R$, define $$ d + r = d + (r + (f)), \qquad d \cdot r = d \cdot (r + (f)), $$ where the right-hand operations are in $A$.
Clearly $C$ is a ring _isomorphic to_ $A$ (which means they are practically the same, from the point of view of abstract algebra), and it contains $R$ as a subring. So disregard $A$, and continue working with $C$. This is one way to see what is meant here by _dropping the bars_.