**Disclaimer:** I'm not quite good enough to give a nice hint, or point you in the right direction. Here is the argument I am familiar with, but read on only if you want a spoiler
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**claim:** $ Ass(M) \subset Ass(N) \cup Ass(M/N)$.
Let $P \in Ass(M)$. Note that $P$ is associated to $M$ if and only if there is an injection $f:R/P \hookrightarrow M$. Consider the image $\mathrm{Im}(f) \subset M$.
First assume that $\mathrm{Im}(f)$ is disjoint from $N$. Then $\pi:M \to M/N$ restricts to a monomorphism, which we consider as $\pi \circ f:R/P \to M/N$, which shows that $P \in Ass(M/N)$.
Now, assume that $\mathrm{Im}(f)$ intersects $N$ nontrivially, with $x \in \mathrm{Im}(f) \cap N$, but then $ann(x)=P$, since the image of $f$ is isomorphic to $R/P$, so $P$ is an associated prime $Ass(N)$, since it is the anhilator of some element $x \in N$.