We often use "self-contradictory" to mean simply "contradictory".
In this case: yes, a contradictory statement is **always** false.
If with "self-contradictory" we assume some form of "self-reference", we have to consider that self-reference is a thorny issue:
> In the context of language, _self-reference_ is used to denote a statement that refers to itself or its own referent. The most famous example of a self-referential sentence is the liar sentence: “This sentence is not true.”
Thus, if with "self-contradictory" we mean the paradigmatic Liar-example :
> "This sentence is not true",
the answer is that both assumptions about its truth-value lead to contradiction.