Meaning-wise, just means "you". It has no negative _meaning_. But unlike , is a pretty blunt second-person pronoun, and it sounds clearly impolite if used inappropriately. In short, is a word closer to than to . Perhaps female speakers tend to choose over .
In the real world, most people never use it even at home, but I think a few "strong" mothers use it to address their husbands or children. In fiction, you would also hear it used by someone who speaks bluntly. A typical male user of is a proud guy like Cloud Strife. Many stereotypical tsundere girls use , too.