If you compute the characteristic polynomial of the Frenet matrix, you'll find that the eigenvalues are $0$ and $\pm i\sqrt{\kappa^2+\tau^2}$. Now, a real $2\times 2$ matrix $A$ with complex eigenvalues $\alpha\pm i\beta$ can be written in the form $$\begin{bmatrix} \alpha & \beta \\\ -\beta &\alpha\end{bmatrix}$$ by choosing as your basis the real and imaginary parts of a complex eigenvector. This is the normal form the text is referring to. (To verify this: Write $A(x+iy) = (\alpha+i\beta)(x+iy)$ and compare real and imaginary parts.)