Estimation, like a lot of things in the PM world is both an art and a science. PERT is a good rule of thumb, but it is just a place to start.
For some projects I've seen estimates use (opt. time + medium + pess. time) ÷ 3 to show a larger possible variance.
But if it's a type of task that your team has done before (and maybe even has some data to show prior durations) you can more heavily weigh the medium as it is more likely that it will take that long again. (See Evidence Based Scheduling)