It is essentially the preimage of $E$ but with multiplicities. If $p\in C$ is a point, then $$\pi^*(p):=\sum_{x\in\pi^{-1}(p)}(\mbox{mult}_x\pi)x$$ where $\mbox{mult}_x\pi$ is the local multiplicity of $\pi$ at $x$ (i.e., $\pi$ looks like $z\mapsto z^{\mbox{mult}_x\pi}$ at $x$). You can then extend this definition linearly to all divisors.