The OUI (Organizationally Unique Identifier) for a MAC address is assigned by the IEEE. The rest of the MAC address is assigned by the company to which the OUI is assigned, and it is completely up to the OUI owner for how to assign them.
In your example, the OUI is `58:97:bd`, assigned to Cisco Systems. The rest of the MAC addresses are assigned by Cisco in whatever fashion Cisco wants to assign them.