Define $F(x, t) = p(x) + tc(x)$. Then $$ F(\alpha_j, 0) = 0 \, , \quad F_x(\alpha_j, 0) = p'(\alpha_j) \
e 0 \, . $$ It follows from the implicit function theorem that there is a differentiable function $\alpha$, defined in a neighbourhood of $t = 0$, with $\alpha(0) = \alpha_j$, such that the solutions of $F(x, t) = 0$ in a neighbourhood of $(\alpha_j, 0)$ are given by $x = \alpha(t)$.
$\alpha(t)$ is the zero of the perturbed polynomial $p(x) + tc(x)$, and the derivative can be determined by differentiating $$ p(\alpha(t)) + tc(\alpha(t)) = 0 $$ with respect to $t$: $$ p'(\alpha(t)) \alpha'(t) + c(\alpha(t)) + t c'(\alpha(t))\alpha'(t)= 0 $$ Now set $t = 0$: $$ p'(\alpha_j) \alpha'(0) + c(\alpha_j) = 0 $$