From the information in the problem formulation, you have $$\frac{da}{dt} \propto [10-a(t)]a(t)$$ and you know that $a(0)=5$ and $\frac{da}{dt}|_{t=0}=0.1$. So to get the constant of proportionality $k$, simply input these values:
$$0.1=k(10-5)5 \leftrightarrow k=\frac{0.1}{25}=0.004$$