From the pattern on the elytra (hard upper wings), it looks like you might have a beautiful male _Polyphylla fullo_. Compare your photos with the _P. fullo_ in this illustration, or photos on the Wikipedia page.
**edit to fully respond to the comments:**
I suspect you're right that the antennae plates in your picture are just tightly closed up, giving a different appearance. Here's a photo I took of a related species where you can see both appearances of the antennae.
And I think that Alan Boyd is correct about the antennae being used as chemoreceptors to locate females. The wikipedia page on the Ten-Lined June Bug also mentions both of these points.
!enter image description here