The consumer benefits from roundup of individual meals because $$\lceil .1(x_1+x_2+\cdots +x_n)\rceil \le \lceil .1 x_1\rceil + \lceil .1 x_2\rceil + \cdots + \lceil .1 x_n\rceil$$ where $\lceil\quad\rceil $ is the ceiling function. So if you're the restauranteur you'd prefer to round up after totaling the meals.