has a little broader usage than "in one's own way". It's used when the process/reason/method is different but the essential result/conclusion is the same.
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This is delicious in its own way. / This tastes different from the previous one, but still is delicious. / This taste is not what I initially expected but it's delicious anyway.
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He is trying his best, too (although he may not look like others).
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It's also busy today (for a different reason).
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This (suggestion) is equally problematic (although I understand the approach is different).
Likewise, this is here to make a contrast between the narrator (who is thrown in the air) and the friend (who is lying on the ground). They are seemingly placed in different situations, but the ultimate result is the same; they are both dying while looking at each other.