If the gradient is not zero, then the steepest ascent direction is unique. This follows from the Cauchy-Schwarz inequality: $|(u,v)| \leq \| u \| \| v \|$ with equality if and only if $u=cv$ for some scalar $c$. Applying that here, the directional derivative $\
abla_u f$ is $(u,\
abla f)$, so $|\
abla_u f| \leq \| u \| \| \
abla f \|$ with equality if and only if $u=c \
abla f$. For $c>0$ you are following the steepest ascent direction, for $c<0$ you are following the steepest descent direction.