I'm not sure I appreciate your notation, but since $\operatorname{Ad}_{\exp ty} = e^{t \operatorname {ad}_y }$, you have $$ \operatorname{Ad}_{\exp ty} ~ tH= e^{t \operatorname {ad}_y } tH , $$ so the derivative of this w.r.t. _t_ is $$ e^{t \operatorname {ad}_y } ( t \operatorname{ad}_y ~H+ H), $$ which reduces to _H_ at _t_ =0. Is this what you are unsure about?
If, instead, the original argument were _H_ instead of _tH_ , you'd get ad _y_ _H_ .