The terms _intron_ and _exon_ were coined by Walter Gilbert in a renowned 'News and Views' article, Why Genes in Pieces, published in the journal _Nature_ in 1978.
Introns are the _intragenic_ regions and exons are the regions which are _expressed_.
This is the relevant passage in full:
> The notion of the cistron, the genetic unit of function that one thought corresponded to a polypeptide chain, now must be replaced by that of a transcription unit containing regions which will be lost from the mature messenger - which I suggest we call introns (for intragenic regions) - alternating with regions which will be expressed - exons. The gene is a mosaic: expressed sequences held in a matrix of silent DNA, an intronic matrix.