**** is used to mean "personification" as in the second image of the OP.
* (Expressing a something by showing it _as if it were_ human)
**** is used to mean "anthropomorphism" as in the first image of the OP.
* (Imposing human characteristics on something)
Culturally speaking though, the concept of "anthropomorphism" is referred to far more often by native English speakers than by native Japanese speakers, so this word is not as familiar to native Japanese speakers as it would be to a native English speaker.
Sources: , , Wikipedia, Google Image Search