Despite initial difficulties, after inspecting the module really closely, I could successfully identify the (only) microchip on it, which is an Analog Devices IC, with all necessary functionality embedded in one piece. Name is AD8232: <
It seems that pin 4 and 5 are connected with a resistor. Pin 5 goes to "RL" pin of the module board. Pin 3 goes to "RA", which at the same time IC docs refer to as IN-, and pin 2 goes to "LA" which the docs refer to as IN+. So I suppose the mystery is solved, but I can not try and check the setup in action in near future
(So far no matter in what configuration I wired up the module with my eyes, it could not work, but emitted a rhythmic noise. That is why I asked the question originally. But I found out that the source was the problematic power supply, not the electrode arrangements I tried. Now I need to get a proper power supply to try the module then.)