Can one purchase the title of "Lord", "Laird" or "Lady" in Scotland? I have recently started receiving Youtube advertisements for "Established titles", claiming to sell you a square foot of land in Scotland, entitling you to call yourself some variant of "Lord". Their website states: > Our Title Packs are based on a historic Scottish land ownership custom, where landowners have been long referred to as "Lairds", the Scottish term for "Lord", with the female equivalent being "Lady". It seems that they have a competitor or two offering a similar deal. Is there any truth to this claim? Can any land owner, let alone someone whose holdings are worth around $50, in Scotland indeed style himself "Laird"?

The Court of the Lord Lyon, the official authority on these things, states on the matter (bolding mine):

> A dwelling house of whatever size presents no problem, but the ownership of forestry land or “amenity” land on which there is no house and for which planning permission for a house would not be obtainable would not necessarily be sufficient to bring the owner into the Lord Lyon’s jurisdiction. _**The ownership of “souvenir” plots of land of a few square feet or thereby such as are marketed from time to time, is insufficient to bring anyone within the jurisdiction of the Lord Lyon King of Arms.**_

So, just getting a coat of arms, let alone the title of Laird, requires ownership of a substantial amount of land. Therefore, the claim is false.