Let $\phi$ be a state. Suppose that $\phi(a_1)=0$. Then, for some fixed $j$, $$ 0\leq\phi(a_ja_j^*)\leq\phi(a_1)=0, $$ so $\phi(a_ja_j^*)=0$. Now, since $\phi$ is completely positive, it satisfies the Kadison-Schwarz inequality; thus $$\tag{1} 0\leq\phi(a_j)\phi(a_j)^*\leq\phi(a_ja_j^*)=0, $$ so $\phi(a_j)\phi(a_j)^*=0$, which implies $\phi(a_j)=0$. Since we have equality in $(1)$, this means that $a_j$ is in the multiplicative domain of $\phi$. As we can do this for all $j$, $\phi$ is multiplicative and so $\phi=0$.