The common terms for the bold concepts are _true positive_ and _false positive_ , respectively. According to the first statement, given that the good has a high demand, the studies predict with a 95% chance of correctness (true positive). The second statement says that given the good has a low demand, the studies predict incorrectly with a 15% chance (false positive).
Although there is no direct question in your problem, I hope this paraphrases it well enough.