If the curve is parametrized by arclencht, the normal vector is parallel to the normal vector. Therefore, for every $s$, the equation of the normal line to the curve passing through $\alpha(s)$ will be $$\beta(r)=\alpha(s)+r\alpha''(s), \space \space r \in \mathbb{R}.$$
All of these lines passes through $P_0$. That means that, for each line, there will be a value of $r$, let's say $r_0$ that will satisfy $$P_0=\alpha(s)+r_0\alpha''(s). \space \space \space (1)$$
Of course, this value of $r_0$ will depend of the normal line we are considering, and, therefore, will depend of the parameter $s$. We can rewrite $(1)$ to reinforce this dependence: $$P_0=\alpha(s)+r_0(s)\alpha''(s).$$
And that's just your equation.