The mental image is that you consider the plane $\mathbb A^2$ as a napkin on a table, pinch that napkin with three fingers at its center and delicately lift your fingers one inch from the table while firmly holding the napkin.
The lifted napkin is then a representation of $X$, with the non normal point literally at your finger tips :-)
The normalization of $X$ is the map sending a point of the original napkin to the corresponding lifted point.
For the technicalities, see the answer here .