It's a rotation to 45 degrees i.e. to $\frac{\pi}{4}$.
Any multiplication by a complex number $z = r(cos\phi + i.sin\phi)$ is a rotation to an angle of size $\phi$ and then a multiplication of the original number's norm to $r$ (i.e. to $z$'s norm).
In your case $r=1$ so you're left only with the rotation.
I read a good book about this 20 years ago but it's in Bulgarian only.
Try to google for "complex numbers in geometry".