This naming convention is called PascalCase, or Upper Camel Case or StudlyCase. Wikipedia#Examples_of_multiple-word_identifier_formats) has a list of naming conventions.
Though, I haven't heard of such convention for Bash. It seems to be more open-minded. The only convention I know of for Bash is to use capitalized words for constants. This answer talks about that. TL;DR: pick a convention and stick to it.