If you view the % symbol as an abbreviation for $1/100$ then, for example, $$0.9 \times 100\% = 0.9 \times 100 \times 1/100 = 90 \times 1 / 100,$$ which is $90\%$ just as you would expect. This is the sense in which $100\%$ is $1$ as a number.
Because multiplication is associative, this means that it does not matter if the % sign is inside or outside the parentheses.