$$\frac{a+b}{c+d}$$ is the “mediant” of the fractions $\frac ac$ and $\frac bd$ – more precisely, the mediant of the ordered pairs $(a, c)$ and $(b, d)$. Your observation is the “mediant inequality”: If $a, b, c, d > 0$ then $$ \frac ac < \frac bd \quad \Longrightarrow \quad \frac ac < \frac{a+b}{c+d} < \frac bd \, . $$ This and more properties and applications of the mediant are described in Wikipedia: Mediant (mathematics).
The mediant can also be interpreted geometrically as the slope of the diagonal in a parallelogram, see here.