Let $X=1$ if you get $2$ or more face cards, and let $X=0$ otherwise.
There are $\binom{52}{5}$ equally likely poker hands.
There are $\binom{12}{2}\binom{40}{1}$ hands that have $2$ face cards, and $\binom{12}{3}$ hands that have $3$. Thus $$\Pr(X=1)=\frac{\binom{12}{2}\binom{40}{1}+\binom{12}{3}}{\binom{52}{5}},$$ and therefore $$E(X)=\frac{\binom{12}{2}\binom{40}{1}+\binom{12}{3}}{\binom{52}{5}}.$$
Let $f(x)=10x$. Then our income from the game is $f(X)$. And $$E(f(X))=10\frac{\binom{12}{2}\binom{40}{1}+\binom{12}{3}}{\binom{52}{5}}.$$
The number $E(f(X))$ is the the amount one should pay per game to make the game a "fair" game.
**Remark:** Alternately, we could let $Y=10$ if we get $2$ or more face cards, and $0$ otherwise. We then want $E(Y)$. Of course we get the same number.