When there is asymmetric information, one party is informed and the other is not.
It is **screening** when the non-informed party takes action to discover some of the hidden information. F.i., an health insurer offers a menu of contracts to customers who have private information about their health status.
It is **signaling** when the informed party takes action to reveal some of the hidden information. F.i., students take up challenging courses to provide evidence about their (privately known) quality to potential employers.