I would say that there are 3 'winning' cases:
* win on the first draw: $25 $ with probability $2/10$
* win on the second draw: $20$ with probability $8/10 \times 2/9$
* win on the third draw: $5 $ with probability $8/10 \times 7/9 \times 2 / 8$
The expected gain is then $9.33\dots$.
But you need to substract the cost of the game! this yields $9.33\dots - 10 = -2/3$ cent as the final result.