There are two different conventions: the product of permutations can be defined either as composition or as composition in the reverse order. With the second convention, $(1\ 2)\cdot (1\ 2\ 4\ 3)$ means the permuation that is obtained by first doing $(1\ 2)$ and then doing $(1\ 2\ 4\ 3)$ (note that this is the opposite order of usual function composition!). This is presumably the convention your book uses.