For an $m\times n$ chessboard there are $2^m+2^n-2$ ways.
Case I. There are two horizontally adjacent squares of the same color: $2^m-2$ ways.
Case II. There are two vertically adjacent squares of the same color: $2^n-2$ ways.
Case III. None of the above: $2$ ways.
Hint for Case I: There are $2^m-2$ ways to color one row so that two adjacent squares have the same color. The rest of the coloring is determined from that; colors must alternate in each column. (Note, therefore, that Cases I and II do not overlap.)