Unusual meaning of 考える > **** > A service has been made that ensures you don't get tooth decay, by informing the dentist - using the internet - of things like how often you brush your teeth. Tooth brush making company and electrical goods company _thought it up_. I sometimes have trouble with . This is one of those times. I'm not aware that 'thought it up' is a valid translation but it's the only one I can think of that fits the context. Have I got this right?

{} has many meanings and in this context, it means " ** _to create something new_** ".

See definition #6 in , which says:

> ⑥ {}{}{}

So, "thought it up" is a valid translation.