Cohomology is a ring when you take untwisted coefficients in a ring. (Untwisted means the $G$ action is trivial.) As OmarAntolín-Camarena points out in the comments, you can still get a ring in the twisted case if the coefficients are a $G$-ring.
However, this does explain the terminology in your reference, since group cohomology with untwisted coefficients in a field is a ring, whereas for a general $G$-module, it is not a ring.